Hi! I’m Alaina.

Doctor of Education & Human Behavior

I help leaders create simple data collection systems enabling their programs to facilitate real, evidence-based impact and change.

Since 2010, I've played nearly every role in the knowledge industry, from educational research in academic environments, to curriculum writing for NPOs, to training corporate CEOs. In that time, I realized programs that truly create change are possible only when these three core principles are baked into the program’s design:

1. Vision — or the clear hypothesis and framework for how your program creates change.
2. Measurement — or the systematic collection of data to support your vision.
3. Expertise — or the information and experience to bring about change

Need help working with data? Reach out! I’m happy to speak with you.

Dr. Heidi Kirby is a distinguished instructional designer and founder of Useful Stuff, a consultancy specializing in creating impactful learning programs and providing L&D professionals with helpful resources. With a PhD in Instructional Design and Technology, Heidi has extensive experience in building and launching successful learning strategies, programs, platforms, and frameworks.